Email marketing and Facebook Marketing are most useful campaign strategies used in online marketing.
Both have direct impact & leads to getting best results when done properly.
I suggest you, Use Facebook when your aim is to engage the audience and to make more sales. While, use email marketing when you want to involve in getting traffic, reach & direct conversions.
Using both is always the best choice for Online Branding.
Statistic Difference between Facebook Marketing & Email Marketing
Email Marketing or Facebook Marketing
Total number of users 2.6 billion 1.7 billion
First online “check” of the day 58% 11%
Use this channel at least daily 91% 57%
Prefer this channel for permission-based promotional messages 77% 4%
Most frequently used channel for personal messages 45% 12%
Users check here for a deal from a company they know 44% 4%
Users who made a purchase as the result of a marketing message 66% 20%
Customers Acquired 7% <1%
Inbox Placement Rate/Organic Reach 79% 1-6%
Open/Click-Through/Engagement Rate 18% 3.7%
Distribution of Global Content Sharing Activities 4% 57%
Delivers an Excellent ROI 21% 15%
Customer Lifetime Value +12% +1%
What is your favorite one, reply to the comment.